Why Advertising Falls Flat in Individuals With Autism

I have just finished reading this interesting article on the Psychology Today website.

A new study has found that people on the autism spectrum 'may be impervious to misleading marketing compared to the rest of us'.

During various discussions over the years I have noticed advertising has more of an impact on neurotypical people than myself, however, as I do not know anyone else on the spectrum I was never sure whether that accounted for the difference.

I subscribe to the Psychology Today autism RSS feed and find there are some very interesting articles posted.

Parents Reply
  • Starburst sucks?  Now to say something sucks is great advertising if it;s for vacuum cleaners, as after all a vacuum cleaner that doesn't suck is rather useless!!!! Speaking of confectionery when Marathon changed it's name to Snickers I was put off, don't they mean Sneakers, tho why call it after an American term for trainers. I can't help but think Snickers sounds like some disease!!! 

Children