Why Advertising Falls Flat in Individuals With Autism

I have just finished reading this interesting article on the Psychology Today website.

A new study has found that people on the autism spectrum 'may be impervious to misleading marketing compared to the rest of us'.

During various discussions over the years I have noticed advertising has more of an impact on neurotypical people than myself, however, as I do not know anyone else on the spectrum I was never sure whether that accounted for the difference.

I subscribe to the Psychology Today autism RSS feed and find there are some very interesting articles posted.

Parents Reply
  • They are hilarious!!!,...I can see why you posted the link and not pictures of the individual products......

    Do you think the ASD community would feel more engaged if the product names were more literal....and the product purpose presented in a less glamourising or pretentious way....

    for example...

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