TV ads

Hi there, apologies if I've posted this on the wrong page! Has anyone experienced any distressing behaviour due to all or part of a TV ad? My 5yr old boy becomes hysterical as soon as the First Direct ad starts. We're unable to establish what part of the ad affects him so but after tonight's episode I've tweeted First Direct, just so I could feel like I was doing something I guess!

As I say, apologies if I've posted this I the wrong page but if anyone else has experienced this I'd appreciate the info x

  • Two questions:

    a, can the child watch their shows on netflix to avoid the issue

    b, is it the platapus ad? or some other ad featureing realistic footage of animals behaving in improbable ways. This might cause distress as it looks real but contrdicts what the child knows about the world and therefor questions every certanty in his life 

  • Modern advertising is scary. Loaded with subliminal suggestion. Best practice is to turn telly to a advert free channel when they come on, then switch back after a few mins...

    I personally go to great lengths to avoid the BN (McVitties) brand adverts featureing various "cute" animals with horrendously dilated pupils...they seriously freak me out

  • Hi - it cd be almost anything, cdn't it?  And if those closest to him cant suss it, then we can only offer very general suggestions.  I can't remember this ad!  Maybe it's sensory : the type of noise, loud, sudden, shrill??  Too bright?  If it affects him as soon as it comes on then presumably it's either got something to do with the beginning or it's because he's seen it before, remembers it well so the start is a trigger to bad memories.  He cd have developed a set of rules around this ad or other ads + this 1 breaks those rules.  Is he verbal?  If yes, then is he saying anything at all about it? As you don't know when it's going to appear on tv it must be difficult.  If he watches a particular channel because his fav progs are on it maybe he doesn't like the interruption somehow.  Ads are so difficult to avoid, apart from the bbc channels.  Wish  I cd be more useful, sorryUndecided