Suzuki - "Good Different" TV Advert

I was just wondering whether anyone had noticed the Suzuki TV advert, the one where they say they tell jokes to bolts and have grannies knit cardigans for the cars? They start the advert by asking what makes Suzuki cars "Good Different" and end by saying that their cars are "Good Different".

I'm just wondering if anyone else feels a bit uncomfortable about the use of "Good Different" - it explicitly assumes the existence of "Bad Different" which is a bit...  well,  very... hurtful perhaps?

Has anyone else noticed that? Am I being oversensitive?