Meme to reflect my Public Ventures this week

I don't understand this at all, is the bloke, the beer or going to the mall the important bit?

I don't understand this at all, is the bloke, the beer or going to the mall the important bit?

It's aimed at the new Country song 'Choosin' Texas' which is all over the radio, here, in Northern Ireland; Country Music is a Religion here.

The song, in question, topped the US charts; last November.

It was a popular meme back in the 2000s based on the slogan of a beer advert.

"I don't always X, but when I do, it's Y" was the format, like "I don't always eat pancakes, but when I do, I use bacon and maple syrup" or "I don't always close my eyes in the shower, but when I do, I feel like I'm going to be attacked by a monster" etc.