Whats happened to amazon?

It's gone all orange and tastes powdery, artificial and almost medicinal.

Has the way it can be used changed too?

Parents
  • So, on a hunch, I asked Google.  We perhaps might not be surprised that it says the answer lies in marketing reasons...

    Apparently the new colour scheme reflects a more anticipatory mental state...

    Either some marketing guru making a packet for nowt OR (and I strongly suspect this myself) they've done the research and found some evidence to support it.

    For a business of that crazy size even a 0.5% boost to business by doing so makes crazy amounts of money...

Reply
  • So, on a hunch, I asked Google.  We perhaps might not be surprised that it says the answer lies in marketing reasons...

    Apparently the new colour scheme reflects a more anticipatory mental state...

    Either some marketing guru making a packet for nowt OR (and I strongly suspect this myself) they've done the research and found some evidence to support it.

    For a business of that crazy size even a 0.5% boost to business by doing so makes crazy amounts of money...

Children