NOT Wishing The Year Away!

I was stunned this morning (02 September); to receive a loyalty club email from a well known garden centre chain ...advertising the forthcoming opportunity to visit their in store SANTA'S GROTTO!

(For goodness sake, first let us first enjoy Autumn).

I doubt they are the only retailer this year hoping for more shoppers in store ... however, I cannot be the only customer definitely not wooed by news of Santa's Grotto on the 2nd of September.

what ever happened to Advent Calendars heralding the season?