Hi can anybody give me advice about strategies to help my 5 year old son with coughing. When anyone coughs he will hold his ears and is desperate to get away from the person or the situation he is in. He shouts out (still holding his ears) as if to drown out any other coughing noises. It is now starting to effect our everyday life because no matter how i try to calm him he just wants to get away and then will not return to the place or near the person who coughed.