Should Influencers prove they are experts in their fields before posting about it?

I read an interesting article about how China is banning Influencers from posting about subjects that they are not qualified in so they can control misinformation better.

https://greekreporter.com/2025/10/28/china-influencers-diplomas/

Regulators in China have moved to ban influencers without college diplomas, directing social media platforms to verify that they hold professional credentials before commenting on sensitive topics such as finance, medicine, law, or education.

I can imagine that was implemented here and extended to cover politics then it would cut a huge amount of misinformation and bias.

What are your thoughts? Good idea or bad?

  • They are people with an interesting personality that people choose to watch.

    If you view it as entertainment, fine. But I don't really get why people believe them on many different things. I suppose they trust their judgement. When you have millions of products to buy, someone telling you which ones to get, or giving advice, it looks helpful. But you don't know them or their background or their biases/ knowledge, etc.

    Good con men also have engaging personalities that suck you in. I am not saying they are con men, but just that certain people have a communication style that people find engaging and trustworthy.

    You can learn it, interrogators use it, but it is psychological manipulation. It is possible some influencers do it consciously, but some probably don't. They often cultivate carefully curated online personalities and an image.

    Anyway, it says as much about the people following them as about the influencers. If they declared their interests, like MPs, or declared their background so you could judge how much weight to put on what they say, I can't see it would be bad.

    And of course, just because someone is a expert on one thing does not make them an expert on everything. Also, regular people can also have very food ideas abe views. The thing is to use critical thinking and check what people say, but most people don't. 

  • I can understand that and I know there are genuine people out there and I don’t mind if the subject is a more valuable one, but I’m like you I can’t stand all these random ones who get followers just for doing silly things. I mean these days people seem more interested in someone having a drink of water as opposed to raise awareness for something more important like illnesses etc

  • Well I can understand the reasoning behind it all. I suppose people just have to be careful and not get completely suckered in. Yeah when I’ve been nosy at asmr I’ve noticed a few people sponsor a mattress or bed company so I guess they are classed as influencers. But I do worry about how some can abuse their power if that makes sense but again that could be over paranoia on my half 

  • Yep, that's exactly why some influencers mention specific brands in their videos. If they are considered popular enough, they will be sent products (free of charge), and be paid to do a review of those products.

    Is it manipulation? Well, if someone watching is vulnerable and prone to believe everything said, then it could be considered as a form of manipulation.

    There are different reasons why people become influencers. For some, it's a way of making money. For others, it can be that they have low self-esteem and desperately want to be liked, feel popular, etc.

  • Yes. They have to put on the video that is is an ad though so that people know it is paid.

    I think many influencers are well meaning. I have watched quite a few who are raising awareness of various disabilities and I certainly wouldn't put these people in the category of manipulative. I think it can get muddied when it moves to topics such as politics. This is why the question gets posed, should people have qualifications, because misinformation form influencers can be huge. The ones I don't like are the ones that just do ridiculous stunts and always have some kind of drama going on. I don't see the benefit of these people at all or why people would want to follow them. But I do think a lot of these people are most likely to manipulate and will often set up Amazon wish lists and po boxes for people to send to. Now some people do this for charity or when there is a genuine need - that's fine. But just for your own gain because people enjoy watching you open it - I don't love that. They don't force people to send things granted but this where I think people can be manipulated even if there person didn't intend to manipulate them.

    Sorry that was a bit waffley. In summary I'd say most have good intentions but there are always going to be some that are actually manipulative.

  • Ahh ok that makes sense. Is that why some of these YouTubers mention brands in their videos? Like they are being sponsored? Also would these influencers be classed as manipulative if they are “influencing” opinions? Or am I being overreactive there? I’m only asking the latter because of the manipulation I got at work and school and in the family and I can’t see things the way I used to and it’s for the worst. 

    I get that with Tilly Ramsey, I actually found her to be very nice when she was on strictly in lockdown tbh

  • It's basically anyone that makes videos and has a large following. They have the power to "influence" people's opinions. They often have a specific topic that they post about such as a disability, gaming, money or fashion. They get brand deals that they get paid for advertising and get paid for views etc of their videos. They aren't necessarily celeb status. Many started as ordinary people and are just well known to their group of followers. People like Tilly Ramsey get a leg up because her dad is well known.

  • I am super embarrassed to ask this especially with being Gen Z girl but what the F is an influencer?! I don’t follow social media or anything. If it stops all these random people doing silly things which makes them qualify for celeb status and go on strictly or the jungle then I’d be for it. Saying that I never minded Tilly Ramsey who is apparently an influencer but what does she do? All I know is she’s Gordon’s daughter. 

  • See this is an issue for me again. How many of us have had poor experiences with professionals not actually understanding autism. How many stories have there been on here about not being diagnosed because they can make eye contact etc. A degree doesn't equal understanding when it comes to something like autism for me. I think lived experience can count for more at times. Yes an understanding of the workings of the brain might be useful and I'm sure there are NT professionals with degrees who do have a good understanding. I guess my point is being qualified doesn't necessarily remove misinformation.

  • Although I don't actively 'follow' any online influencers, I think that if they are using their platform to talk about their own lived experiences, then it is fine. However, if they are an unqualified person giving out medical advice (or whatever) then I think it's wrong.

    I know there are people who seem to look upon influencers as God-like beings. They will believe everything influencers say, without doing their own research to check if anything an influencer has said is actually true. I mean, it's fine if influencers can back up what they say by sign-posting to reputable sources, but if they don't then I think it pays to take what they say with a pinch of salt.

  • This is true (if this happened in the UK) but I doubt if the web monitors (ie the government) would worry about which speciality was talked about by the person so long as their degree was relevant.

    I suspect the intention would be for the user base to reach their own decisions and be "influenced" or not.

  • I guess a non-autistic person could therefore become an "autistic influencer" simply by having a degree in psychology then :).

  • I guess if I became one of those "autistic influencers", what qualifications would I need?

    Since autism is a neurological issue, a degree studying the mind would be the logical choice, or whatever qualifications a psychotherapist needs.

  •  I think that caveat emptor applies. If I see anything being talked about by anyone online that interests me or could be to my benefit, I check it using sources that are verifiably independent and verifiably as accurate and reliable as is possible. If you are naïve or easily led, that will eventually be remedied through experience.

  • I guess if I became one of those "autistic influencers", what qualifications would I need? Is a diagnosis enough? Or would I have to go and study it at college first?

  • I don’t think ‘unqualified’ influencers should be banned.  ‘Qualified’ influencers, being biased, may not report accurately anyway. Perhaps they should all be lumped together in a new category that displays ‘ADVERTISEMENT’ in big letters throughout their spiel.

    I am not influenced by the opinions of celebrities who talk about all sorts of things on TV shows. I don’t understand why people think they are best placed to offer advice. 

  • It only covers finance, medicine, law and education so I think you would be fine (that is if you are planning to move to china!).

  • I wonder too? How would people get to become experts and who would be knowlegable enough? Would I be able to suggest hair products or styles, I'm a qualified hairdresser, but would that be enough? I'm a good cook, but I've got no qualifications, would I be able to post a recipe?

  • I think the rule "no medical advice" on the forum is similar.

  • I can' timagine what it would be like if the rules were stricter, we wouldn't be able to talk about anything.

    It would indeed prevent most of us being able to post even links to advice if we were not qualified to say that it was valid advice.

    I wonder how it works for companies that post advice articles - must they all be written by qualified professionals? I wonder how that would impact NAS and their moderators.