How do people keep cool?

I am sitting melting i just don't know what to do, it's 33c here at the moment, but plenty of people live in hotter climates, how do they do it, my body and face have sweat running down them 24/7 and have had during all of this hot spell. What am I doing wrong? I have seen people on their way to the train in suits looking as cool as ever it makes no sense to me, can't they feel this heat?

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